Committed towards inspiring change for a better, more sustainable tomorrow Cenizaro Hotels and Resorts is delighted to launch a new philanthropic programme for 2022, Cenizaro Cares. An extension of the luxury hospitality brand’s existing CSR initiatives, the programme is dedicated to making meaningful contributions through shared value, by not only giving back to the environments the properties are located in, but to the local communities and people within them. Spanning the globe, the portfolio boasts properties in some of the world’s most captivating destinations, from Marrakech to the Maldives, and Cenizaro is committed to ensuring each of the destinations thrive for the generations of residents and travellers to come.

Under the leadership of Alexys Tjhia, Director of Corporate Responsibility, each property has their own Green Committee, centred around three core pillars: Caring for the Community, Caring for the Environment and Caring for Our People. An external as well as internal programme, Cenizaro Cares also encourages guests to make a positive impact on the destinations they visit, through the new One Dollar a Day initiative. For guests who opt-in, the donation will automatically be included within the bill and matched by the properties dollar for dollar*, upon departure there is also the option to increase the donation. The funds will then be sent to each of the chosen beneficiaries from within the region. Ensuring the brand makes a difference where it matters most, Cenizaro tasked each property to choose a beneficiary that resonates with the team on site and in turn, the local community.

For instance, in Morocco, thousands of children are abandoned each year, and to combat this devastating reality, the village of Dar Bouidar was born in 2015. Those visiting La Maison Arabe, in Marrakech, can donate to The Dar Bouidar Children’s village which provides abandoned children with a safe home, community and an education, and is currently home to 120 children, with additional villages in the pipeline. Whilst guests of The Residence Zanzibar can donate to the Assalam Community Foundation, funding their mission to provide education and income for African children and women. Donations contribute to vocational training, social entrepreneurship, and humanitarian aid, resulting in a better quality of life for generations to come.

Through launching the One Dollar a Day programme Cenizaro hopes each of the properties becomes ever more rooted within the community, whilst allowing guests to make a positive impact which will be felt long after their stay. Alexys Tjhia, Director of Corporate Responsibility, says: ‘At Cenizaro, we are determined to help causes close to the hearts of the local communities we find ourselves in, and hope through the Cenizaro Cares programme and One Dollar a Day initiative we can start making a real difference.’ The One Dollar a Day is just one of many initiatives Cenizaro is looking forward to launching and the brand looks forward to developing the Cenizaro Cares programme throughout 2022 and beyond.

For more information, please visit www.cenizaro.com/theresidence